I just tried to view a friends web site on my mobile phone and here’s what I experienced. This is a site that was not optimized for mobile at all.
- Entered the URL and went to the home page.
- Browsed the available categories and clicked on one of the links.
- My mobile phone starts processing that page and then tells me… insufficient memory.
So if you’re automatically assuming that your site will work fine on any mobile device you should think twice. In this case there were so many images that my phone just ran out of gas. That’s why it’s important to have a mobile site in place. It needs to be scaled waaaaaaay down and made simple. This is especially true if you’re attempting to conduct commerce.