A Mobile New Year’s Resolution

Usually this time of year it is all I can do to make and try to keep my own resolutions, but this year I’ve decided to be bold and suggest one for all of us in the mobile industry. Take a look and let me know what you think – will you join me? I …   Read More

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Usually this time of year it is all I can do to make and try to keep my own resolutions, but this year I’ve decided to be bold and suggest one for all of us in the mobile industry. Take a look and let me know what you think – will you join me?

I resolve in 2009 to help as many people as possible avoid scams and unfortunate paths in mobile marketing.

This resolution sprang forth when a colleague of mine from the internet marketing world asked my opinion of an “SMS” text messaging opportunity. I use the quotation marks purposely. The opportunity he was so hopefully excited about was a text messaging software that allows business owners to send unlimited free text messages from their website to any US cell phone.

Of course to mobile industry insiders it is obvious that this is not really SMS. We all know there is no such thing as free SMS text messages, certainly not in unlimited amounts. To people newly excited by mobile, this might seem like the perfect opportunity. It isn’t. And when the software doesn’t actually send the text messages or the business gets slapped with a CAN-SPAM penalty for sending email spam to cell phones mobile marketing will be the fall guy.

I resolve to help people learn that this kind of opportunity is an unfortunate path at best (it is possible that the people who created this software don’t know they’ve built a non-commercially viable platform) or at worst, a scam (they do and they don’t care).

So, what can we do to help people from getting drawn into “opportunities” like this and simultaneously save mobile marketing a black eye?

In this article

4 comments

  1. Oliver

    Quite an interesting post, I guess you just have to guide people and help steer them away from these kind of scams really.

    Thanks a lot for this post 🙂

  2. Casey

    Good post, Kim.
    The idea of mobile marketing can be daunting for those thinking about implementing it.
    Check out this new year’s resolution post from Knotice’s Bryce Marshall, who would also like to help people in mobile marketing: http://lunchpail.knotice.com/2009/01/05/5-online-marketing-resolutions-for-2009-part-2/

  3. Jared Reitzin

    There is clear proof that if you want to be a commercial mobile marketer you need SMPP. I wrote an article about how the two stand up to each other in Nov of 07, not much has changed: http://www.mobilestorm.com/digital-marketing-blog/smtp-vs-smpp/

  4. Giff Gfroerer, i2SMS

    Kim,

    The SMPP v.s. SMTP debate has been ongoing for some years now here in the states. We all “hear” that for “commercial” use, the carriers require the use of an approved short code and campaign via SMPP. However, reality continues to prove that some are having success via SMTP. Others, we “hear”, are having limited success with only 60-70% of messages being delivered.

    What evidence do mobile marketers have that the “free” method via SMTP does not work or will not work, or that they will be susceptible to fees and/or fines?

    Thx

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