• Smaato, Protected Media Work to Ensure Quality of Online Advertising

    Smaato, a leading global real-time advertising platform for mobile publishers and app developers, announced ahead of the weekend that it has implemented Protected Media’s in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the...

  • Smaato Serves Record Mobile In-App and Video Impressions in 2017

    Smaato, a global real-time advertising platform for mobile publishers and app developers, announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The results were published in Smaato’s Q4 2017 Global Trends in Mobile Advertising Report, which...

  • Smaato: The Great ‘Shift to Video’ In Full Swing for Publishers and Apps

    Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017,...

  • Smaato Rolls Out Self-Service Inventory Discovery

    According to a new report from MAW, Smaato has just launched the mobile advertising industry’s first Inventory Discovery feature. The launch, we’re told, is designed to transform how mobile advertisers are able to discover and target mobile advertising inventory from the Smaato exchange. What used...

  • Smaato Aims to Clean Up Mobile Advertising Ecosystem

    MAW broke the news this week that Smaato, a global real-time advertising platform for mobile publishers and app developers, is pushing ahead with what it calls a major expansion of its mobile monetization solutions for the demand side of the mobile advertising ecosystem. “Launching today,...

  • Pinterest, Jobvite and Smaato Among Tech Leaders at CloudHealth Technologies Community Forums

    CloudHealth Technologies, a leader in Cloud Service Management, wants to get stakeholders and tech experts together to discuss today’s challenges and trends. To that end, the firm has launched CloudHealth Connect, a community forum format, which will welcome ‘conversation leaders’ from Pinterest, Jobvite, Smaato, and CloudHealth “on topics ranging from managing and governing cloud environments …   Read More

  • Smaato: 2016 Will Be ‘The Year Mobile Advertising Graduates’

    “In the world of online advertising, 2012 could probably have been called the “year of mobile.” It had been about to happen, we’d been told, for several years. Sure, mobile advertising existed before this, but in this period something palpable changed. It could no doubt have been measured in spend and in budgets allocated to …   Read More

  • Smaato Offers 5 Tips for Tackling Mobile Monetization

    Smaato is kicking off the new year with some tips for monetizing mobile apps and websites. True, finding the right strategy can be complex and confusing. “At Smaato, we’ve been helping mobile publishers and app developers monetize their mobile inventory worldwide since 2005,” the company said in a blog post. “Based on this experience, we’re …   Read More

  • Mobile Web Growth: Smaato Report Says Usage Has Doubled Over Past Year

    Mobile web usage is growing like kudzu in the summertime. That’s reflected in a new report from Smaato, a leading global real-time advertising platform for mobile publishers and app developers. The company’s “Global Trends in Mobile Programmatic Report” was compiled from analyzed data from billions of mobile ad impressions served on Smaato’s exchange during the …   Read More