7-Eleven Spaces Out in New Super 8 Mobile Promotion with Foursquare

This Friday, what could be one of the first blockbusters of this summer – Super 8 – will open nationwide in theaters.

The movie takes place in the summer of 1979, where a group of friends in a small Ohio town witness a catastrophic train crash while making a Super 8 mm film and soon suspect that it was not an accident.

The paranormal frenzy then begins.

Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local deputy tries to uncover the truth – something more terrifying than any of them could have imagined.

Helping movie-goers navigate the supernatural hysteria are the good people at 7-Eleven. The largest chain in the convenience retailing industry is capitalizing on the hype surrounding the new film by giving one lucky fan the chance to find out for themselves “if we’re really alone in the universe” with the “Super 8 Check in to Space” promotion just by checking in at a 7-Eleven through Foursquare.

According to 7-Eleven, prizes will be unlocked in increments of 8. For example, every 88th person wins a free movie ticket.

But wait… there’s more.

The 88,888th person will win a ticket on the Zero G Experience, a zero-gravity flight which simulates the experience of being in space. The grand prize unlocks with the 888,888th check-in, and “one brave fan will have the chance to travel to suborbital space 62 miles above the Earth.”

“As part of our exciting 2011 summer season, 7-Eleven is providing value to consumers with a fun promotion tied to the Super 8 movie,” said 7-Eleven Chief Marketing Officer Rita Bargerhuff. “Not only will there be special prizes and a retro look from the 1970s at the stores in honor of the movie, this promotion will rank as the largest ever for 7-Eleven with an expected 21,000 prizes distributed. Topping it off will be a suborbital space flight, our grandest prize ever.”

Customers can check in via Foursquare as often as once every three hours at any single 7-Eleven store and can check in at as many different stores as they like each day.

For more information about this innovative promotion that is garnering no shortage of attention, click here.