67% Of The World’s Population Are Mobile Subscribers

A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access. 67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth.  In developing nations, however, the uptake is even more substantial with …   Read More

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67 Percent Of The World's Population Are Mobile SubscribersA new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access.

67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth.  In developing nations, however, the uptake is even more substantial with 57% of the total population in these nations being mobile subscribers, even though other technologies are scarce.

To compile the report, the UN tallied mobile phone, land-line telephone and internet usage in 159 countries, which ranged from the most advanced European nations to the least developed nations in sub-Saharan Africa.  The report also found that Internet use has grown, but at a much slower pace.  It’s no secret that mobile devices are replacing computers in many parts of the world, and that a large majority of Web usage is attributed to mobile.

The potential for mobile marketing is obvious, especially in developing nations, with cellular penetration (CP) more than doubling in developing nations such as Africa and India since 2005.  The CP in emerging markets exceeded 50% for the first time in 2009, reaching an estimated 57% by the end of the year, the report claims.

Providers and carriers are already taking note, as earlier this month, Vodafone revealed it will target consumers in India and across Africa with two new, ultra-low cost handsets which will support mobile banking and other services.  Without immense competition as felt in developed nations such as the US and European countries, the possibilities are endless.

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9 comments

  1. Maya

    BJS – I definitely believe it is a tool when used correctly. I come from an African country in which more people have mobile phones than landlines or computers. In fact, last I was there, a Dutch company sent representatives over there to learn about mobile banking as some African countries are way ahead when it comes to this. I see this development as a great thing, especially in developing countries, for small business owners especially, gives people the chance to develop.

  2. BJS

    I found this thread 2.5 years after it was written. Reflecting on my daily life (as a 61-yr-old business man), and partly responding to Briefgold's post as to whether this is a good or bad thing that people can't leave home without their phone: It depends on your view of the equipment. Is it a tool or plaything? For me it is just a much a tool. Before smartphones, I'd have to check the newspaper for weather & news. I'd have to listen to the radio to get traffic reports. I'd need to have my laptop and have a wireless card if I needed to check emails while on the road. Now, my pocket-able smartphone does all those and much more. I don't want to go back to carrying newspapers. And rather than wait for the traffic report, I can get live and instant traffic report through the WAZE app. Rather than lugging my laptop into a cafe just to check email, I can do that on the phone. I've barely touched all the things I use the smartphone for. It is indeed essential–and it makes my life easier, lighter more informed and quicker to respond.

  3. Goldankauf

    Today Cellphones are aloso part of over life,even I can't go anywhere without my mobile,because with the help of mobile i can easily send mails without laptop,it's really helpful gadget..I think ratio of mobile subscriber's are increasing day by day..

  4. mobile, social, ambient

    […] That’s 2/3 of the global population – roughly 4.6 billion people. In Share and Enjoy: […]

  5. Stafford Tandon

    Yup its true now a day’s most people ues mobile phones it has become basic necessity. It has become so important that if you forget your cell phone even for a day you are helpless

  6. saru

    Do we control the technology or does the technology control us?

    I appericate with you Briefgold,It’s really complicated question,because we also don’t know that who control the technology..i meant if we remove technology from over life,can we progress?.

  7. Briefgold

    One has to wonder, is this a positive or a negative thing saru – the fact that most people can´t leave the house without their phone, and become anxious if they are without them? Do we control the technology or does the technology control us?

  8. saru

    Today Cellphones are aloso part of over life,even I can’t go anywhere without my mobile,because with the help of mobile i can easily send mails without laptop,it’s really helpful gadget..I think ratio of mobile subscriber’s are increasing day by day..

  9. Elvie

    Yeah its true majority of us has cellphones. Through our cellphones we can easily locate, communicate to our family and friends, And convenient to use. Wherever we go whatever we do cellphones will bring out the best for us. Thank you for the informative article. Now I know 67% of our world’s population are cellphone users. More power to your site! God bless 😉

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