A New Mobile Marketing Option for Car Dealers

Car dealers are always on the lookout for shoppers in the market for a new or used car, and mobile is an ideal way to reach local customers who are ready to buy. Dealer Specialties, a division of Dominion Dealer Solutions and Dominion Enterprises, today...

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Car dealers are always on the lookout for shoppers in the market for a new or used car, and mobile is an ideal way to reach local customers who are ready to buy. Dealer Specialties, a division of Dominion Dealer Solutions and Dominion Enterprises, today announced the addition of Mobile Marketing Solutions to their vast non-mobile marketing services offered to car dealers.

The new program is a mobile website and text messaging lead generator for the auto retail industry. Three options are included in the package, a mobile inventory website, a mobile inventory website with four text messaging keywords, or a mobile inventory website with up to eight text messaging key words.

Shoppers will have to opt in to this program, which will require a separate type of marketing to work in the first place. For shoppers the program will offer on-demand access to vehicle photos, e-brochures and dealer contact information in a semi-customizable mobile environment. But in signing up for the program, the buyers will have to opt-in to offering their mobile phone number and e-mail for targeted mobile marketing campaigns. If the useful/marketing balance leans too much to marketing, many users will simply opt-out of the program.

For dealers, the benefits are a bit more clear. Creating a personal marketing list helps enhance long-term customer relations. “Dealers who want to reach on-the-go consumers who prefer to shop mobile and communicate via texting are encouraged to participate in this program,” said Al Hess, general manager of Dealer Specialties sales and operations. “The mobile and texting demographics clearly point to an opportunity automotive retailers can benefit from today.”

Dealer Specialties, a division of Dominion Dealer Solutions, is the nation’s leading provider of a comprehensive suite of inventory management solutions, dealer websites and internet marketing. Providing full-serve and self-serve solutions to dealers growing and changing business needs, Dealer Specialties provides real-time inventory updates, and inventory marketing on the industry’s largest online distribution network including GetAuto.com, Cars.com, eBay Motors, Craigslist, Vast.com, Google, YouTube and many others.

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10 comments

  1. Derek Simms

    Most of the numbers are generate from the Dealer DMS (Dealer Management System). At one point and time the mobile user either visit, inquired, or purchase a vehicle and the dealer entered the number into the DMS. Dealershps are very good about jotting down number, its there job and very valuable information. I am the CTO of http://www.iVisionMobile.com. We have one of the largest Dealer Text Software solutions and we see very high success rates with dealer leveraging their exist contacts. Most of the outbound communication are incentive to return to the service drive. Targeted marketing and coupon is qucikly becoming cost effective and just plain smart using this niche marketing method.

  2. Limoges Figurines

    I’m not new in this kind of marketing. I’ve already seen this in some of the business here in our province. I just wonder how can they get our numbers. Is there someone out there giving it to them or they are just guessing.

  3. carl stapleton

    A Mobile text messaging service can be used to develope a customer list not just for auto purchases but also to offer service specials, (i.e. lubes,tire rotation,balancing etc.)can be very effective for this purpose and could also be used to notify customers on the various recalled automobiles.

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  5. Mike

    No offense but I can’t believe anyone is crazy enough to buy a new car right now in this economy. Considering that a healthy chunk of 2010 Cash 4 Clunkers cars have already been repossessed (i.e. repofinder.com) why not just go to local banks and credit unions and buy these repo cars back for half the retail price? If you’re going to buy junk at least don’t over pay.

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