4INFO and WAU Movil, Latin America’s largest mobile transaction network, announced a new partnership today that gives 4INFO customers a single point of entry to reach consumers via mobile messaging campaigns across Latin America – a set of markets fragmented by different currencies, carriers, languages and technologies in each country.
WAU Movil (pronounced “Wow”) provides a one-stop-shop for engaging and monetizing the region’s half-billion wireless subscribers, of which 95 percent carry text-capable devices. With offices in 17 countries and connectivity with over 50 wireless operators, WAU has an immense presence in Latin America and provides a unique opportunity for 4INFO – currently the largest SMS and mobile display ad network in the United States.
The mobile marketing potential this partnership provides is apparent, bridging the gap between two of the largest demographics on the planet. “Our advertising and publishing customers aren’t interested in navigating the complexities of the Latin American mobile market themselves, they need 4INFO to make it seamless,” said Zaw Thet, CEO of 4INFO. “By partnering with WAU, we can effectively ‘flip the switch’ and open the Latin American mobile market to our customers.”