4INFO Debuts New “AdHaven” Platform To Offer 360 Degree Mobile Advertising Solution

4INFO, a provider of a vast array of SMS-based alerts and notifications, today announced the debut of its next generation “AdHaven” mobile advertising platform. You’ve likely engaged with a text message from 4INFO in the past, even if you didn’t know it.  The company provides ad-sponsored information via SMS for things like sports scores, weather …   Read More

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4INFO, a provider of a vast array of SMS-based alerts and notifications, today announced the debut of its next generation “AdHaven” mobile advertising platform.

You’ve likely engaged with a text message from 4INFO in the past, even if you didn’t know it.  The company provides ad-sponsored information via SMS for things like sports scores, weather forecasts and just about anything else.  With its vast reach, the company provides mobile advertisers with an enormous network to reach a wide variety of audiences.  In the past, 4INFO has focused on inserting text-based ads in the text messages it distributes, but with its new AdHaven platform, the company aims to offer a 360 degree approach.

The company says AdHaven, which enhances 4INFO’s complete mobile ad platform with display advertising, is the only ad server on the market to provide integrated ad management and reporting for SMS, alongside mobile Web, application, and video.  Through AdHaven, the mobile Web display portion of its “Mobile Audience Network” now reaches a unique audience of more than 63 million users — which represents an impressive 75 percent of all U.S. Mobile Web users.

Even more impressive, the overall reach of the 4INFO Audience Network is even greater, as it includes the largest SMS ad network in the US, with more than 45 million unique users.  In total, AdHaven offers display and SMS advertising, as well mobile app, rich media, and video ad units.  As an example of the power behind AdHaven, a recent campaign for KFC contained a full 360 degree, multi-channel mobile advertising campaign, and featured a 100 percent share of voice rich media integration in the “Backbreaker” iPhone app — resulting in nearly one million installs of the KFC branded app.

“Although recognized for having the largest SMS ad network and almost every premier SMS publisher in the U.S., the new Nielsen numbers show that 4INFO now provides tremendous reach in mobile display advertising as well. These results validate 4INFO’s growth in providing a full service mobile advertising platform across all mobile channels,” said Julie Shumaker, SVP of sales and marketing, 4INFO. “The majority of our growth since 2009 has been in the smartphone market. It’s exciting to see the kind of success that is possible with a full cross-channel mobile campaign and the movement of online budgets over to mobile.”

Back in June, 4INFO announced that it had acquired “Butter,” a New York startup that focused on mobile advertising via mobile applications.  The introduction of AdHaven likely has roots tied to the talent and technology gained through the acquisition.  At the time, 4INFO CEO Zaw Thet said “the combination of our expertise in SMS and display advertising with their application ad products and tracking technology creates a fully holistic approach to mobile advertising,” and AdHaven is surely the direct result of this.

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1 comment

  1. Lara Jean

    A powerful way to use mobile marketing is through targeting messages, rather than mass messaging millions at a time. Selecting lists of users who opted in to mobile plans at specific times or for specific reasons, can make follow-ups and continued messaging more personal, interactive, and relevant to the consumer if you differentiate who receives (or doesn't receive) certain messages.

    These selection capabilities are available on http://www.mergemessenger.com which offers a 2 onth free trial of its mobile and social media marketing platform.

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