When it comes to effective tools for lead generation and driving conversions, email marketing (especially campaigns optimized for the mobile screen) remains critically important.
In fact, 51 percent of business-to-business marketers rank email as the most important marketing tool for sales leads. The tactic even topped search engine optimization, content marketing, and social media marketing.
To help get email marketers off to a productive start in 2014, BizJournals recently served up four helpful tips (focusing on the email subject line) to help marketers attract more leads through email.
First, experts suggest that the email subject have a reasonable length. The optimal length is less than 50 characters. The shorter the subject line, the more likely readers are to open the email and share it with others.
Marketers should use numbers (“Top 10,” “50% off,” etc.) to attract a reader’s attention. By including numbers, the subject matter might seem more relevant or interesting to the reader. If interested, they’ll open it.
Next, always make the subject line exciting rather than descriptive. When sending a newsletter, a company could send it with subject line reading “5 New Strategic Initiatives” as opposed to “Newsletter Winter Issue.” Again, this gives the reader reason to open and explore the contents of the email.
The fourth and final recommendation is for marketers to test multiple subject lines and find the ones that work the best. While email marketing is undeniably effective, there’s no one-size-fits-all approach. But practice usually makes perfect with email marketing over time.
