3Seventy MobileMinute: Why QR Codes are so Misunderstood and Poorly Executed

Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of QR codes.

For frequent readers of MMW you know that we’ve always had mixed feelings on QR codes.  While the concept is more than promising and adoption is only getting stronger, a majority of the implementations we see today translate to poorly executed campaigns that actually detract from the benefits QR codes are supposed to provide.

Luckily, the folks over at 3Seventy seem to share the same sentiment . . .

[youtube width=”500″ height=”344″]http://www.youtube.com/watch?v=zbhks2uUJPc[/youtube]