3Seventy MobileMinute: Why QR Codes are so Misunderstood and Poorly Executed

Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of QR codes. For frequent readers of MMW you know that we’ve always had mixed feelings on QR codes.  While the concept is more than promising and adoption is only getting stronger, a majority of the implementations we see today translate to …   Read More

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Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of QR codes.

For frequent readers of MMW you know that we’ve always had mixed feelings on QR codes.  While the concept is more than promising and adoption is only getting stronger, a majority of the implementations we see today translate to poorly executed campaigns that actually detract from the benefits QR codes are supposed to provide.

Luckily, the folks over at 3Seventy seem to share the same sentiment . . .

[youtube width=”500″ height=”344″]http://www.youtube.com/watch?v=zbhks2uUJPc[/youtube]

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5 comments

  1. mikecharbonneau

    Thanks for the video; hopefully a lot of marketers see it and take heed of the good advice.

  2. Ariel Segall

    This is one of the most intelligent postings I have ever seen – Thank you guys …. You don't know how frustrating it has been for me to scan QR Barcode even from big retailer and even mobility vendors and go to a desktop site instead of a mobile site ( that even some of them don't even have )

  3. Ivan Heckscher

    Andy you are absolutely right on…. BUT we are teaching our customers one by one and we are teaching them to not only have a QR Code BUT a CUSTOM QR CODE so they maintain the integrity and BRANDING of their product or service… where can they get this form of service? GO TO www. SmartQRCodeDesign.com and keep up the good work.

  4. Tony

    I don't follow why luck has anything to do with being misunderstood or not being executed properly?

  5. Suresh

    Clearly explained in the video why QR codes are so misunderstood.

Comments are closed.