3Seventy MobileMinute: Mobile Web vs. Mobile App, What Works Best in a Mobile Strategy?

Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile apps vs. the mobile Web in relation to an integrated mobile strategy.

There’s long been discussion on whether creating a mobile app is better than developing for the mobile Web and vice versa, but the fact is there’s no right or wrong answer to this debate.  Brands struggle with these decisions everyday and it comes down to what works best for each individual organization.

Let 3Seventy explain the major differences and how to best move forward in your mobile strategy, in 60 seconds or less . . .

[youtube width=”500″ height=”344″]http://www.youtube.com/watch?v=48zssYxYaMw[/youtube]