3Seventy MobileMinute: Mobile Web vs. Mobile App, What Works Best in a Mobile Strategy?

Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile apps vs. the mobile Web in relation to an integrated mobile strategy. There’s long been discussion on whether creating a mobile app is better than developing for the mobile Web and vice versa, but the fact is there’s …   Read More

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Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile apps vs. the mobile Web in relation to an integrated mobile strategy.

There’s long been discussion on whether creating a mobile app is better than developing for the mobile Web and vice versa, but the fact is there’s no right or wrong answer to this debate.  Brands struggle with these decisions everyday and it comes down to what works best for each individual organization.

Let 3Seventy explain the major differences and how to best move forward in your mobile strategy, in 60 seconds or less . . .

[youtube width=”500″ height=”344″]http://www.youtube.com/watch?v=48zssYxYaMw[/youtube]

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5 comments

  1. Netpunch

    I agree with Sandra you need a mobile site first then you can start thinking about how to incorporate a mobile app into your mobile strategy.

  2. Derek Johnson

    Don't you think their videos should play on a mobile phone that doesn't have flash? 🙂

    1. Kevin Thomas

      Flash is dead

  3. Quentin Aisbett

    The great thing about mobile is that it is still evolving and this question is one that can't really be answered definitively. It appeared 12 months ago that a mobile website was the preferred strategy for many but now I read plenty coming out from the industry leaning towards apps. I guess we sit back and see how it plays out. In my mind though, definitely mobile web.

  4. Sandra Jones

    The first and the foremost thing that businesses need to do is create a mobile version of their website. If that doesn't happen, then no matter how awesome your app is, no one will be interested to see the full version of your website through his/her cell phone.

    Creating a mobile website is the first step towards any social media marketing campaign owing to the rapid increase of smartphone users.

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