3seventy, a global provider of SMS mobile marketing and engagement solutions, is now in business with the folks at email marketing leader Benchmark Email.
This new relationship, an emailed statement to MMW reads, forges two communication channels, “allowing companies to send the best message to the right contacts, at the right time through the channel of their choice – SMS or Email.”
“As mobile devices continue to be an important tool for both our work and social lives, it’s become clear that mobile marketing must be part of a business’ overall marketing strategy. And we are excited to offer an integrated solution to both our customers and Benchmark customers,” says John Wright, CEO of 3seventy Inc.
“Email continues to be a primary marketing tool for businesses of all sizes. As we watch email open rates increase on mobile devices and contacts jumping back and forth between SMS and email, it’s become important to offer solutions that cater to the customer’s preferred channel,” adds Daniel Miller, Customer Service and Partner Director of Benchmark Email.