2010 Global Mobile Marketing Award Winners Announced During Ceremony At MMA Forum

To cap off the MMA Forum in Los Angeles last night, the 2010 winners of the Global Mobile Marketing Awards were honored in each of the regions the MMA serves — North America; Central & Latin America; Europe, Africa and the Middle East; Asia Pacific; as well as a “global” category. As the MMA’s highest …   Read More

15334 0
15334 0

To cap off the MMA Forum in Los Angeles last night, the 2010 winners of the Global Mobile Marketing Awards were honored in each of the regions the MMA serves — North America; Central & Latin America; Europe, Africa and the Middle East; Asia Pacific; as well as a “global” category.

As the MMA’s highest honors, these awards recognize companies and their campaigns for “spearheading the adoption of the mobile channel for marketing purposes.”  The MMA received hundreds of submissions from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

In addition, this year, the MMA incorporated a first-time ever Lifetime Achievement Award to Louis Gump, vice president of mobile, CNN.  “Gump is recognized as an outstanding leader that has dedicated the last several years to ensuring the success of mobile marketing for the industry worldwide,” the MMA said in its release.  The following is a complete list of this year’s award winners…

Best Use of Mobile Marketing

Branding

North America

  • Crispin Porter + Bogusky, BK King’s Phone

Central & Latin America

  • Bluemessaging, SMS Cinema Guide

Europe, Africa and Middle East

  • MOBILE DREAMS FACTORY & CLANMO, 2010 IKEA Interactive Catalog

Asia Pacific

  • Affle & Airtel Make Sports Sponsorship Go Mobile For Maruti Suzuki

Global

  • Affle & Airtel Make Sports Sponsorship Go Mobile For Maruti Suzuki

Cross Media Integration

North America

  • OMD; Dockers; DraftFCB, Shazam It

Central & Latin America

  • Queen Mob, Follow the Queen

Europe, Africa and Middle East

  • SilverstoneCIS|South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Asia Pacific

  • Madhouse Inc., Pepsi Music Revolutionary on Mobile

Global

  • SilverstoneCIS|South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Direct Response

North America

  • MS&L Group; maurices, maurice’s Mobile Style Club

Central & Latin America

  • ADDCEL, Mobile Platform for Governor Candidate

Europe, Africa and Middle East

  • Mobitainment South Africa, Surf Pick a Box

Asia Pacific

  • Cherrypicks, HKTDC 720 Mobile Marketing Innovation

Global

  • Mobitainment South Africa, Surf Pick a Box

Product/Services Launch

North America

  • The Hyperfactory, Trojan – Fire & Ice

Central & Latin America

  • Future Group, Nestle Receitas

Europe, Africa and Middle East

  • Mr Price Group Financial Services

Asia Pacific

  • The Hyperfactory, Clinique 3-Step Product Launch & Sampling Campaign

Global

  • Future Group, Nestle Receitas

Promotion

North America

  • appssavvy, Powermat on MyTown

Central & Latin America

  • Inalambria, Texaco Unbeatable Promotion

Europe, Africa and Middle East

  • Coca-Cola Great Britain, Gimme Credit – Every Pack Gets 50p Mobile Credit

Asia Pacific

  • iconmobile, The North Face Red Flag Campaign

Global

  • Inalambria, Texaco Unbeatable Promotion

Relationship Building

North America

  • The Orange County Transportation Authority, Text4Next

Central & Latin America

  • AndinaTech, Mobile Survey Platform: Collecting Data For Excellence Purposes

Europe, Africa and Middle East

  • Mr Price Financial Services

Asia Pacific

  • Cherrypicks, MTR Mobile iPhone Application Campaign

Global

  • Mr Price Financial Services

Innovation

North America

  • The Hyperfactory, Intel Work Smarter – USA

Central & Latin America

  • GINGA MOBILE, CAREFREE

Europe, Africa and Middle East

  • Mobilera, Cornetto Multiplayer Interactive Wall Projection Mapping Game

Asia Pacific

  • Aircel Ltd, Aircel Pocket Internet

Global

  • GINGA MOBILE, CAREFREE

Social Impact

  • Mobile Giving Foundation, Mobile Giving and Haiti

Academic of the Year

  • Alcatel-Lucent, Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study

Individual Achievement

  • Melis Turkmen Ertem

Overall Excellence

  • Kraft Foods
In this article