The Mobile Marketing Association announced the winners of the 2009 MMA Global Mobile Marketing Awards at their Fifth Annual Global Mobile Marketing Awards during a dinner yesterday evening.
Each year, the MMA’s awards receive hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
TIM Father’s Day: Gift Express by TIM, McCann Erickson & Mobext, UPS jobs – Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising, and Who Killed Summer 09 (Vodafone Group), OMD Mobile won in a three-way tie for Best Mobile Campaign Overall.
North American Winner Highlights:
*Mobile Display Campaign: Pizza Hut iPhone App, Pizza Hut, Inc.
*Mobile Messaging Campaign: Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
*Emerging Technology Campaign: Pizza Hut iPhone App, Pizza Hut, Inc.
*Multi-Mobile Channel Campaign: Rogers/Live Nation – Wireless Box Office, MyThum Interactive
*Mobile Social Media Campaign: Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
*Cross-Media Integration Campaign: UPS jobs – Problem Solved, UPS & TMP Worldwide
For a full list of winners, check out the MMA release about the awards.