10 Reasons Why Mobile Advertising Has Not Reached Its Potential

In this article blogger and CEO of VeraSprite Mark Jaffe discusses why he feels mobile advertising has not reached it’s full potential.  His blog can be found at, http://mobilemandala.com mobile-advertising

Quick blurb:

“Group M released some statistics last month that projected mobile to comprise one half of 1% of total global advertising expenditures in 2009.  It is projected to be about .8% in 2010.”

He goes on to say,

“Aren’t you just amazed by what a small percentage mobile advertising is of total worldwide advertising expenditures and what a large percentage of time we spend on mobile devices when compared to time spent on other media.  Why the difference?

I suspect that one reason is because we as marketers spend a disproportionately large amount of time thinking about what we want to tell consumers and how we want to tell it, and a disproportionately small amount of time focusing on how they want to receive that information and the unique characteristics of the medium upon which it is received.  I also suspect that it is because we are afraid to try something new with this new medium of mobile.”

Overall this is a good article that has sparked a lot of debate. Feel free to weigh in on the matter: http://mobilemandala.com/2009/10/18/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-9/