1 in 4 New iPad Buys Come From Apple Newcomers

Apple’s new iPad is a hot commodity with consumers who have never previously owned Apple products.

On Thursday, NPD Group published its latest findings, which reveal that 25% of all new iPad purchases are made by individuals who aren’t already in the Apple user base.

All told, 33 percent of U.S. homes now own Apple products.

“iPad sales are growing much faster than any other Apple product has this soon after launch,” reveals NPD analysis director Ben Arnold. “In fact, one-in-five Apple owner households has one— nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem.”

Apple’s product ecosystem, however, has expanded to such a degree that the rate of users owning multiple Apple products is also ballooning.

“Apple’s OS X, iOS, and App Store are platforms specially tailored for their products,” Arnold said. “Should more households become multiple Apple product homes, these platforms will become even more important in the acquisition and sharing of content between devices.”