Zynga Joins Gamble on Online Gambling

Last week, MMW reported on the surge among Silicon Valley investors and other digital powerhouses looking to bet on the next billion-dollar industry: online and mobile casino games.

On Tuesday, another giant name in the social gaming space stood up to plant its flag in this burgeoning real-money gaming arena.

Zynga CEO Mark Pincus says his company will make gambling games more social. First market? The U.K.

“It makes it more exciting than when you’re by yourself in an anonymous poker room,” Pincus said today, confirming his company’s aims for later this year.

According to CNET, Zynga will introduce real-money gaming to a mass market “in the same way it introduced social gaming to the general public.”

“We’re not the company to win the hardcore real-money gamers,” Pincus reveals. “But we think we are for the mass market audience.”

With states like Nevada and New Jersey rapidly moving to legalize online gambling, there’s no telling how soon before companies like Zynga and others make the U.S. their central focus in online gambling.

But that day is rapidly approaching.

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