Ahead of the weekend, Zmags — the so-called shoppable content company — announced that Boathouse Stores has been selected as a Retail TouchPoints 2015 Customer Engagement Award winner.
The fashion retailer was named a silver winner in the “e-commerce innovation” category in the fifth annual awards program, which recognizes leading retailers that have implemented successful customer engagement strategies.
The annual awards program is held to honor retailers using creativity and innovation to deliver on the promise of customer-centricity, according to a statement shared with MMW.
“As most online retailers know, it can be difficult to quickly and easily make site merchandising rich and interactive in order to capture shoppers’ attention,” said Zmags CEO Brian Rigney. “However, through the use of Creator, Boathouse Stores was able to solve this problem and saw outstanding results, including increased customer dwell times and frictionless shopping. We’re thrilled at Boathouse Stores’ success with Creator and with their Customer Engagement award.”