Advertisers have spent close to $6 billion on YouTube this year, eMarketer reports in accordance with the latest data compiled.
eMarketer’s inaugural analysis of how much advertisers spent on the platform in 2013 was exhaustively produced after reviewing hundreds of datapoints and corresponding studies.
The Google-owned video sharing platform is expected to net $1.96 billion in ad revenue globally this year (65.5% higher than 2012).
That translates to a 1.7% share of all global digital ad revenues—higher than the market shares of Twitter, AOL, Amazon.com, Pandora, LinkedIn, Millennial Media and others.
Domestically, YouTube is projected to net $1.08 billion this year in ad revenues, which amounts to approximately 6% of Google’s total net U.S. ad revenues for the full year.
Once again this year, the resounding majority of YouTube’s ad revenues came from video ads. All told, $850 million in YouTube’s 2013 U.S. ad revenues are predicted to come exclusively from video ads.