Google owned YouTube has announced the acquisition of Irish video technology firm Green Parrot. The move, says YouTube, will provide drastic visual improvements to the hugely popular video-sharing site.
By YouTube’s own admission, some of the site’s most popular videos are shot using low-quality mobile phones and video cameras.
This is where Green Parrot comes in. Founded in 2005 by professor Anil Kokaram of the Engineering School of Trinity College in Dublin, Green Parrot has become a leading specialist in video processing technology. As a result, the low-quality YouTube videos are poised to get a boost.
YouTube says on its official blog that Green Parrot’s technology utilizes less bandwidth while improving playback time and video quality.
With the equivalent of over 170,000 full-length movies uploaded to YouTube every week, the team’s experience in this area — working on solutions for both video consumers and experts alike — will be a source of new ideas and further innovation at YouTube and across Google.
To check out some of the impressive work Green Parrot Pictures has produced, check out the clips made available on the company’s website.