Let’s face it. Is there ever really a bad moment for yogurt? Always good, and always refreshing, yogurt just rocks. And now it’s about to rock some more — on mobile.
Aki Technologies, the first platform built for mobile moment targeting and insights, just announced that it is powering a moment-targeted mobile campaign for Stonyfield organic yogurt.
Stonyfield worked with Aki to develop a mobile targeting strategy that allowed the CPG brand to reach and engage consumers during the most receptive moments.
“In order to engage consumers on the ever-evolving mobile landscape, you have to meet them where they are and at the right time,” said Liza Dube, Marketing Communications Director of Stonyfield. “Aki’s platform gives us the ability to understand the types of moments specific to our consumers — whether they reflect day-to-day activities or trending moments — and then target the moments that represent the best opportunity for engagement.”
If you’re not familiar, Aki’s mobile moment platform looks at all of the available data signals from a mobile device, including but not limited to demographics, location, time of day, context, social and other triggers like weather and pollen count, to identify mobile moments.