There’s a covert operation underway at Yahoo today (okay, so maybe it’s not exactly covert any longer, but it’s serious stuff nonetheless).
Yahoo’s chief executive officer, Marissa Mayer, is poised to make the pitch of her career in the coming weeks. And it’s to Apple.
According to knowledgeable industry sources, Yahoo’s boss wants to win Apple’s affections and inspire the iDevice maker to dump Google and make Yahoo the default search engine on all Apple products.
“A number of Yahoo insiders I have talked to said her plan to pitch Apple on the idea as its marquee mobile search partner is far along,” says Kara Swisher of Re/Code.
Yahoo has reportedly prepared detailed presentations including “images of what such a search product would look like.” And we’re told that Yahoo hopes to present all of the above to Apple executives soon.
“This is the aim of the whole effort here, to grab the pole position in iOS search,” a Yahoo source is quoted. “It will take more than pretty pictures though to convince Apple to give up Google, given its focus on consumer experience being top-notch. But Marissa wants it very badly.”