Native advertising is working out well for Yahoo. Just how well? The company has just released a new infographic that highlights the growth in question.
According to Yahoo’s Yannis Dosios, “Since Yahoo launched Gemini Ads in 2013, native advertising has grown exponentially. Currently, 100 percent of Gemini mobile advertisements are native, as well as over 50 percent of its desktop ads.”
According to MAW, in December, 2015, Gemini native ad requests on third party mobile applications numbered more than 200 billion, accounting for more than 50 percent of Yahoo’s Gemini display impressions.
Want to know more? Check out the infographic below.