Will Big Data Pick the Next President? SXSW Selects Rocket Fuel to Lead Panel on Campaign Advertising

Could big data now be affecting the very candidates we put into office? Rocket Fuel, a leading Programmatic Marketing Platform provider, will explore that question at SXSW, one …

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Will Big Data Pick the Next President SXSW Selects Rocket Fuel to Lead Panel on Campaign Advertising

Could big data now be affecting the very candidates we put into office?

Rocket Fuel, a leading Programmatic Marketing Platform provider, will explore that question at SXSW, one of the biggest and most influential tech events in the country.

SXSW is set for March 11-15, 2016 in Austin, Texas.

As part of SXSW’s “Interactive” track, a Rocket Fuel-led panel will focus on the influence of big data analytics on advertising spending for the 2016 Presidential campaign.

JC Medici, Rocket Fuel’s national director of politics and advocacy, will lead the panel discussion alongside political campaign experts from both sides of the aisle. Medici is a respected programmatic advertising expert who regularly speaks on the ability of big data and programmatic marketing technology to influence desired campaign outcomes.

This particular panel discussion is scheduled for Sunday, March 13.

“In 2012, political advertisers were just beginning to understand the power of data to shape and predict election outcomes,” notes the panel’s description. “In 2016, big data analytics will influence billions of dollars in Presidential campaign spending. Hear from three of the biggest political influencers about their plans to use AI and big data to plan, execute, and measure multimillion-dollar election campaigns. Get insights from the director of politics at Rocket Fuel, a leading ‘programmatic’ media buying platform that will transact media buys for this year’s campaigns. Find out how big data will transform campaign spending and influence the upcoming US Presidential election.”

In addition to Medici, other panelists will include Jamie Bowers, VP of Digital Advertising, National Media Research, Planning and Placement (NMRPP); Keegan Goudiss, Partner, Revolution Messaging LLC; and Richard Bell, Director of Media Product Development, BlueLabs.

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