Who’s Ready for Some Comprehensive Reporting? Evergage is Integrating with Google Analytics

Who's Ready for Some Comprehensive Reporting Evergage is Integrating with Google AnalyticsEvergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and Google Analytics.”

According to an emailed statement, the new capability makes it possible for marketers using Google Analytics as their primary analytics tool for tracking Web visitors to also track the behavior of those receiving personalized experiences.

It goes without saying that this provides a “more comprehensive understanding of visitor behavior” and ultimately, lets marketers “have more complete information and make better decisions about their digital strategies.”

Without this integration, when personalizing individual customer experiences, the information would be lost or distorted when using Google Analytics for reporting. But now, companies leveraging Evergage for real-time personalization and Google Analytics for site reporting can easily ensure all customer and campaign experience details are passed to the analytics tool so nothing is overlooked, including impressions, click-throughs and dismissals on personalized messages delivered to particular segments and individuals.

“Real-time personalization is the future of digital marketing – but it’s key that marketers are able to measure and analyze the impact of their campaigns and the engagement levels for different segments,” says Karl Wirth, CEO of Evergage.