This can’t be news to marketers paying attention to what’s going on in the marketplace: within five years, it’s going to be mostly about mobile.
But a new report from BI Intelligence, with forecasts about spending trends for the major digital ad formats, certainly serves as a confirmation of that fact.
“Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market,” notes BI. “Over the next five years, marketers will especially embrace mobile.”
Yes, mobile — which will spur spending on video, search, display, and social, as well as cause the migration of ad dollars away from traditional media, including newspapers and magazines.
A few key takeaways from the report:
- Mobile will be the fastest-growing advertising channel and buoy spending on each of the digital formats. Mobile ad revenue could rise by a 26.5 percent CAGR through 2020 in the U.S. alone.
- Digital video ad spending is rising faster than search and display. US digital video ad revenue will rise by a CAGR of 21.9% through 2020.
- Mobile search will overtake desktop search ad revenue by 2019; ad spend here will rise by a 25.2 percent while desktop search ad revenue declines.
Want to know more, check out the report here.