What You May Have Missed in mHealth

What You May Have Missed in mHealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring during the past week.

Today, the wearables market is gaining steam to an extent previously unimaginable only a few short years ago. And although Apple is yet to dazzle us with the long-rumored iWatch we’re under the impression is coming soon, it now appears that Apple’s inaugural smartwatch is just the beginning of Apple’s mHealth ambitions.

As illustrated by the latest data provided by Nielsen, the pharmaceutical industry’s expenditures on Direct-to-Consumer (DTC) advertising via measured media jumped by close to 10% last year when compared to 2012. And the upward trend is expected by many analysts to continue throughout 2014.

Mobile health technology is still a fairly new addition to the healthcare industry, leaving many to speculate exactly what role it will play in the future of modern healthcare management.

A Walgreens executive at the recent Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company has launched an iBeacon pilot program in several New York stores.

At a time in the realm of healthcare marketing when knowledge is power, JFK communications is flexing its brawn in the form of its 2014 Healthcare Marketing Report.

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