Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented.
That’s the message from the organizers of an upcoming webinar that probes the dramatically changing nature of mobile marketing.
Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.
“Join IBM Mobile Engagement Leader Josh Rochlin as he shares tips and insights marketers can use to deliver an improved mobile experience and better incorporate mobile into their overall digital marketing efforts,” the webinar’s registration page reads.
To learn more or to register for the SilverPop and MMA supported webinar set for Wednesday, February 17th 2016, click here.