Later this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an informative and free webinar on how to avoid “message fatigue” across Email, SMS, and Push.
“Ease of reach must not be confused for carte blanche,” says Mickey Alam Khan, one of the webinar’s organizers. “Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.”
“Indeed, the balancing act is gauging how to temper messages from marketers to consumers, and identifying strategies and tactics that resonate and fit easily into the marketer’s overall marketing mix,” adds Khan, editor-in-chief of Mobile Marketer.
With the stated goal of informing and educating retailers, brands, agencies, publishers and marketers on mobile advertising, marketing and media, this hour-long webinar is set for Thursday, April 24th at 2pm EST.
Panelists will discuss “what is working and what is not with email, SMS and push in the mobile context as message fatigue among consumers becomes a reality.”
To learn more or to register for the webinar, click here.