Two of the entertainment industry’s leading titans of content production and distribution are partnering for a mobile venture of epic proportions.
On Thursday, Comcast and The Walt Disney Company announced a “long-term, comprehensive distribution agreement” that will deliver Disney’s top quality sports, news and entertainment content to Comcast’s Xfinity TV customers into the next decade.
The content push will drive popular content to viewers by way of television, online, tablets and mobile devices.
“This landmark deal is a great example of what can be achieved when programmers and distributors collaborate and innovate together to meet the ever-evolving needs of consumers and enhance the viewing experience,” said Disney executive Anne Sweeney.
According to Comcast, the new agreement enhances the multichannel business model and supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms using the latest technology and cloud innovation.
For the first time ever, Comcast’s Xfinity TV customers will be able to watch ESPN, ABC or Disney shows live or on demand and across multiple screens.
Perhaps most intriguingly, the companies also agreed to “collaborate over the term of the deal to create new, innovative viewing experiences for Xfinity TV customers.”
“Comcast was the first video provider to create technology that enabled us to deliver content to customers where and when they want it across any viewing experience,” said Neil Smit, President and Chief Executive Officer of Comcast Cable. “We are very pleased to have reached this unprecedented and innovative, long-term agreement with Disney which embraces the future of entertainment and allows Comcast to continue to bring our vision of TV Everywhere to Xfinity customers whether at home or on the go.”