VizExplorer, a provider of operational intelligence solutions for casinos, announced Tuesday that it has partnered with OpenWager, a custom branded social casino platform provider.
“Pursuant to the partnership, the companies will launch VizExplorer SocialLink for OpenWager for integration with VizExplorer applications to enable casinos to use social games to drive incremental property visits,” the company tells MMW.
The technology partnership between the two companies arises from the growing adoption by casinos of social casinos into their marketing mix, and their constant need to drive more players to visit their properties more often. The OpenWager Platform is one of the first technology platforms to enable rapid delivery and operation of a wide range of customizable social casino games that let casinos stay connected to current customers and acquire new players.
OpenWager technology will initially be integrated with campaignViz–VizExplorer’s marketing campaign tool–to give casino marketers a view into social casino players’ cross-channel behavior and a direct marketing channel through which to deliver offers to prompt visits and on-property activity.
“We are thrilled that OpenWager has been selected to be VizExplorer’s social casino partner. We believe in the power of the social casinos to drive visits, engage players anywhere, and extend a casino’s brand to social and mobile, and look forward to partnering with VizExplorer to prove the use case to operators considering the move to a social casino,” said John Cahill, OpenWager’s CEO.