According to what the latest analytics tell us, Vine usage is in freefall after video arrived on Instagram one week ago.
“Vine sharing went into a nosedive on June 20, the day of Instagram’s announcement,” MarketingLand confirms Friday. “Topsy shows there were almost 2.5 million Vine links shared on June 19, then a little more than 1.5 million on the 20th — a drop of almost 40 percent in one day.”
In the first 24 hours of availability, the Instagram video tool was used to upload a staggering 5 million videos.
And with 130 million users (and counting) today, Instagram only sees room for dramatic expansion – expansion that could also be as rapid as it is dramatic.
From now on, when you go to take a photo on Instagram, you’ll see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
“We’re excited to see what the community will bring to video, whether it’s your local café showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes,” Instagram co-founder Kevin Systrom said when the new video tool was introduced.