Vimeo Revamps at SXSW

Vimeo Revamps at SXSWOn Monday at SXSW, Vimeo introduced a redesigned Vimeo On Demand experience.

With a new Vimeo On Demand storefront as the foundation, Vimeo has added themed groups of titles — called collections — that enable viewers to discover new content in film bundles.

The redesigned Vimeo On Demand also features newly curated genres to help surface titles distributed by Vimeo creators.

“Over the past year, we’ve been amazed by creators’ interest in Vimeo On Demand, and by their willingness to grow with our platform,” said Dae Mellencamp, President of Vimeo. “We want to continue to empower creators by making sure that as many people as possible see their extraordinary work.”

According to details shared with MMW, highlights of the new Vimeo On Demand include:

  • Improved Navigation: New Vimeo On Demand-specific navigation enables viewers to quickly discover thousands of titles with drop-down menus that highlight film collections and 18 curated genre pages.
  • My Library: Viewers now have their own destination that provides one-click access to rented, purchased, and previously watched titles.
  • Dynamic Title Cards: Viewers can browse titles using dynamic cards that reveal posters descriptions, and trailers — and then purchase directly from the trailer.

As part of the re-launch, Vimeo has also developed four premium collections that showcase the varied independent content available through Vimeo On Demand.

Since the time of its release, Vimeo On Demand’s catalog has ballooned to over 6,000 films across a large number of genres.