On Monday, representatives from Viggle reached out to MMW to announce the company’s acquisition of Wetpaint, and entertainment media and technology company focused on television fans.
Viggle says the acquisition creates an integrated network of TV fans across mobile, web and social media, including 12 million Wetpaint monthly unique users and more than 3.5 million Viggle registered users.
If you’re not familiar, Viggle is a free mobile app that rewards entertainment loyalists for watching TV and listening to music.
Viggle paid approximately $30 million in cash and stock for Wetpaint.
For marketers, this acquisition creates significant opportunities to reach a passionate audience with targeted messages across an “always on” entertainment experience that now includes multiple touch points and platforms. Marketers already benefit from Viggle’s extensive reward program, as well as in-app advertising, and that will now be extended through Wetpaint’s online content and social media streams.
“Wetpaint is the perfect complement to our business for users, TV network partners and advertisers,” said Greg Consiglio, President and COO of Viggle. “This combined company brings together Viggle’s proven promotion, entertainment rewards and monetization capabilities with Wetpaint’s reach, social distribution technologies and best-in-class content. Wetpaint leverages the power of social media to ensure TV fans are getting the latest news and commentary about the shows they love, and enables us to expand our offering to before, during and after the show airs.”