A California man isn’t feeling the love. In fact, he’s suing Victoria’s Secret for purportedly bombarding him with about 100 unwanted text message ads in a single day in November, 2015.
“Victoria’s Secret undertook a misguided effort to increase sales by causing the mass transmission of spam text message advertisements in the form of mobile alerts,” Michael Hannegan alleges in a potential class-action lawsuit, filed last week in U.S. District Court for the Central District of California.
Hannegan accuses Victoria’s Secret of violating the Telephone Consumer Protection Act, which can result in damages of $1,500 per unwanted ad-related message.
“Hannegan alleges that he agreed to receive messages from Victoria’s Secret in May, but that the company said it would send six messages per month,” reports MediaPost. “Any additional messages beyond the first six … were unauthorized and sent without plaintiff’s consent,” Hannegan noted in his complaint.
The lawsuit does not indicate if all the messages were identical, but the complaint does say that the messages all contained “a generic non-personalized advertisement.”
Hannegan is seeking class-action status on behalf of all cell phone users who received more than six messages per month from Victoria’s Secret.
Since a Victoria’s Secret spokesperson said the company doesn’t comment on pending litigation, the company’s response is so far … well … a secret.