Verizon Wireless, the largest mobile operator in the United States, has debuted a new ad hyping the February arrival of Apple’s iPhone on its wireless network.
The 30-second commercial portrays a variety of clocks ticking and counting down, all in anticipation of what is ultimately revealed as a nondescript iPhone 4 text overlay, followed by the Apple logo.
Nowhere in the commercial, which has turned up online and on national television, is the actual iPhone 4 to be seen.
“To our millions of customers who never stopped believing this day would come,” the ad’s voiceover says, “thank you.”
The dramatic tone underscores the three-year wait many current and prospective iPhone owners have endured while Apple’s exclusive deal with AT&T ran its course.
Beginning February 10th, Apple’s iPhone will be available to Verizon customers for $199.99 (16GB) and $299.99 (32GB).