Not all participants in the mobile marketing space place nicely with one another. While none are as litigious as lawsuit king Apple, sometimes legal skirmishes unfold. Today, for example, is one of those days.
On Monday it was announced that Augme Technologies, provider of a patented end-to-end mobile marketing platform, has filed a patent infringement lawsuit in the United States District Court of Delaware against mobile marketing and advertising giant Velti USA, Inc.
From what little we presently know of the matter, Augme is asserting three causes of action involving patent infringement.
Augme “seeks injunctive relief to prevent Defendant from continuing to infringe Augme’s patents.” Also, the company seeks a “recovery of monetary damages resulting from Defendant’s past infringement of these patents and all legal fees associated with this patent enforcement effort.”
“Augme is fully committed to protecting the intellectual property rights provided by its growing patent portfolio,” said Paul Arena, Chief Executive Officer of Augme Technologies, Inc. “We are taking this action on behalf of our shareholders to protect Augme’s market-leading mobile marketing business from unfair practices by a direct competitor, and we expect to win damages, to be granted an injunction, and to be awarded legal fees.”
MMW will keep you updated on the suit and present any response from Velti once it becomes available.