Charlie Sheen may have recently made a splash on Ustream but it’s Ustream itself that’s “winning.”
On the heels of major news stories that span natural disasters to international political uprisings, millions of unique users are turning to Ustream, which is seeing unprecedented growth as countless new broadcasters and viewers embrace the online video streaming portal.
Lynn Fox, Vice President of Marketing and Communications for Ustream, tells Tech Crunch that the platform “hit 10 million total broadcaster signups at the end of February, averaging a rounded 20% growth month over month since December.”
All told, Quantcast reveals that Ustream’s monthly unique viewership has topped 60 million. Additionally, Ustream has enjoyed nine consecutive quarters of growth at a significant 45% average growth month over month.
Given the platform’s large audience in Japan, the recent tragic events in that nation provoked a large influx in viewership to Ustream in the days immediately following the Japanese earthquake and tsunami.
“We’re pretty big in Japan,” Fox revealed, “so people in Japan were watching Ustream and people outside of Japan were watching Ustream and people were sending social stream messages through Ustream to look for people. Just like people are using Twitter individually as a medium to do that.”
Fox also noted that Ustream’s growth can largely be pinned on the service’s recognized “combination of good content choices, product improvements and increased awareness.”