USA Technologies, Inc. – an established powerhouse in wireless, cashless payment and M2M telemetry solutions – is launching what the company believes is the largest mobile payment and loyalty program for the U.S. vending industry.
The announcement came this week at the NAMA OneShow in Las Vegas, Nevada.
According to USAT, loyalty programs can help drive traffic, repeat business and brand loyalty.
“Since U.S. vending has traditionally been a cash-based industry,” USAT says, “consumer engagement tools such as loyalty programs that market directly to the consumer were largely impossible before.”
The USAT mobile payment and loyalty program will integrate USAT’s installed base of over 100,000 NFC-enabled cashless payment terminals with Isis’ SmartTap mobile commerce technology, for rewards acceptance and redemption. The Isis Mobile Wallet enables mobile payments through an NFC-ready terminal and allows consumers to redeem offers and loyalty with the tap of their smart phone.
“After USAT’s successful pilot with Isis in Salt Lake City and Austin, we are extremely excited to expand via the addition of a loyalty program,” says Stephen P. Herbert, Chairman and Chief Executive Officer of USA Technologies.