US Postal Service Banking on 2D Barcodes for New Mobile Marketing Promotion

The United States Postal Service is playing catch-up with the mobile technologies sorely needed to help the USPS stop the financial hemorrhaging it has endured in recent years. …

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The United States Postal Service is playing catch-up with the mobile technologies sorely needed to help the USPS stop the financial hemorrhaging it has endured in recent years.

According to marketing personnel for the USPS, the postal service will kick off a new promotion over the summer months that focuses on two-dimensional barcodes.

To qualify for the discount, the mobile barcodes used on mailings must be for the expressed purpose of engaging with consumers on educational or promotional grounds, rather than for internal tracking or processing purposes, and link through to information relevant to the mailing.

Post & Parcel reports that the USPS is tailoring the program to customers who use the barcodes on their marketing materials, a move that will result in a 3% postage discount on Standard and First-Class mail (letters, postcards, etc.)

“Consumers have become more comfortable with digital devices and online technologies, and the industry should consider incorporating elements that reflect these trends into direct mail campaigns,” says Tom Foti, manager of marketing mail at the USPS.

“This promotion is another step in our long-term strategy to ensure mail remains relevant as a key element in the overall advertising mix for an increasingly interactive marketplace. By creating a promotion for placing mobile barcodes on mailpieces, we’re providing marketers with a compelling way to reach an internet-savvy customer base,” Forti adds.

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5 comments

  1.    Reply

    The world is not ‘going mobile’, it has already gone!
    This is great stuff
    SMS Solutions Australia

  2.    Reply

    […] via US Postal Service Banking on 2D Barcodes for New Mobile Marketing Promotion | Mobile Marketing Watch. […]

  3.    Reply

    Mobile marketing is fast becoming the number one preferred platform for business advertising. On average about 94% of Americans own a cellular, smart phone. Among this group the majority or 97% will answer/check a text message within four minutes. That fact in itself should be a eye opener to anyone wanting to increase sales, customer loyalty, brand awareness and ROI.

    Thank You, Joey Baker

  4.    Reply

    This is pretty cool. I have QRC generator. It's to bad these codes don't have a standard as of yet. I can just see a whole bunch of these codes printed on one mailing. They'll look like a jigsaw puzzle of codes.

  5.    Reply

    that's wonderful that they have embraced barcodes. I think barcodes have an opportunity to create many more marketing opportunities