The more things change, the more they stay the same.
Despite accelerated smartphone adoption across the U.S. last year, the players that dominated in 2013 are poised to do the same in 2014.
comScore has just released data from its comScore MobiLens and Mobile Metrix covering the final quarter of 2013.
Not surprisingly, Apple ranked as the top smartphone manufacturer, while Google’s Android once again led as the top smartphone platform.
In the never ending re-run of the major point made in all of these and similar reports, Samsung and Apple aren’t budging as the dominant giants in this industry.
156 million people in the U.S. owned smartphones (65.2 percent mobile market penetration) during the three months ending in December, which is up 3.2 percent since September. Apple ranked as the top OEM and Samsung ranked second overall with 26.1 percent market share (up 1.2 percentage points), followed by Motorola with 6.7 percent, LG with 6.6 percent and HTC with 5.7 percent.
“Android ranked as the top smartphone platform in December with 51.5 percent market share,” comScore reveals, “followed by Apple with (41.8 percent), BlackBerry with 3.4 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.”