Twitter is still one of the most popular social media platforms in the world, but the competition is fierce. For this reason Twitter is actively searching for ways to stay relevant, and ways to further monetize their microblogging platform.
In a recent announcement chronicled by MCD, a Twitter executive shared that part of their 2015 strategy will be to begin processing mobile payments. However, Twitter’s goal is not to create a mobile payment platform but to allow a new advertising option for movie theaters and concert venues to sell tickets.
The software is still in its testing phase and the rollout date for the “Buy Button” that will allow Twitter users to purchase movie and concert tickets through Twitter has not yet been determined. But it’s coming.
While the initial plan is only to sell movie and concert tickets, if successful it is likely that Twitter will branch out into other categories of products and services that do not require shipping.