Microblogging juggernaut Twitter announced Friday that Promoted Tweets will now begin appearing somewhere in the general vicinity of the user’s time-line, much like regular Tweets.
For Twitter, the move marks another strong indication of the social media platform’s determination to push harder for more revenue opportunities in the months ahead.
And Twitter is hoping users won’t mind the infusion of advertisement.
“Promoted Tweets will be relevant to consumers. You already follow the brand,” Twitter head of global revenue Adam Bain says. “Users want to be updated when brands have updates or exclusive content. The one problem we’ve heard from users is that when there is exclusive content or deals, there’s a chance they might miss them. If the brand tweets at 9:00 a.m., and the person comes in at 9:15 a.m., they’ll miss them.”
From the start, our philosophy around advertising has been simple: We put our users first and strive to create products that enrich the Twitter experience for every Twitter user. We’re excited about this next step and look forward to your feedback.
The company says that its Promoted Tweets will be available to partners and advertisers with the same revenue-model agreement that Twitter has used in the past. That is, if users don’t engage the ads by clicking on the Promoted Tweets, advertisers won’t be charged for the ad.