TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities.
MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.
“Travelers want to explore local attractions while on their trip, and Viator’s depth and breadth in global attractions combined with their seamless booking experience will provide immediate benefit to our community, whether in the planning phase or on the trip,” Kaufer adds.
The purchase price for the transaction is approximately $200 million.
Viator has more than 250 employees who will continue to work at the company’s headquarters in San Francisco and offices in Las Vegas, London and Sydney.