Verizon Wireless VP of business development Ryan Hughes is leaving his position at the largest wireless carrier in the US.
Hughes has opted to come on board as chief marketing officer for Isis, the upstart mobile commerce network.
Isis, the joint venture formed by three of the largest U.S. wireless carriers (Verizon, AT&T, and T-Mobile USA), welcomed Hughes to the team on Monday, reports the Wall Street Journal‘s All Things Digital.
The mobile carriers that launched Isis are angling to get a piece of the burgeoning mobile payments market.
In November, when the joint venture was announced, Mike Abbott was appointed CEO. Between Abbott’s background in credit card services and Hughes’ wireless expertise, Isis appears adequately equipped with knowledgeable leaders for the challenges ahead – one of which is to help cultivate the adoption of near-field communication.
Isis’s initial focus will be on using near-field communication–or NFC–chips to enable customers to make purchases in a store by waving a phone over a compatible reader.
Once the management team is in place, All Things Digital reports, Isis will be officially headquartered in New York, with satellite offices in Atlanta, Dallas and Seattle.