A new interview with NBC News is giving the world a different view of Apple CEO Tim Cook – a view that shows the Apple boss in a particularly candid light.
Following up on a comparably candid interview with BusinessWeek, Brian Williams has apparently succeeded at getting Cook to open up about a major rumor.
For the first time on record, Cook is suggesting very clearly that Apple may enter the connected HDTV arena.
“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook tells Williams. “It’s an area of intense interest. I can’t say more than that.”
For well over a year, market analysts and supply chain sources have hinted at Apple beginning to manufacture a connected HDTV in 2013.
In his final days of life, late Apple boss Steve Jobs admitted to biographer Walter Isaacson that he was interested in changing the TV as we had always known it.
So while Cook “can’t say more than that,” he certainly spilled the beans to an adequate degree – adequate enough to make everyone think that Apple is about to enter an entirely new product category.
The interview with Tim Cook airs on NBC at 10pm/9c on “Rock Center.”