This Week in Mobile Marketing

This Week in Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Trying to talk a Chief Experience Officer (CXO) or the company’s CFO and accountants into spending more on mobile design and technology? Maybe the soft sell won’t work. It’s time to use the hard core data — and the data is very clear, friends — to wage the argument.

With marketers sensing the powerful opportunities latent in the prospective coupling of mobile marketing and NFC technology, a new report from Morgan Stanley is generating substantial buzz today.

We’ve all seen them. We’ve all laughed at some, mocked most, and seen enough to last a lifetime. But the “selfie” phenomenon on social media isn’t going away any time soon. And it’s even a practice that many small business owners are now embracing to help “fit in” on social media.

According to a recent post on mobileStorm’s Digital Marketing Blog, Paul Greenberg, the so-called ”Godfather of CRM,”  believes that the battle in advertising today is not between competitors but against consumer attention spans that are rapidly diminishing.

Google is reportedly planning to take its ad placement opportunities well beyond our TV, mobile, and computer screens. And we mean well beyond.

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