Here are some of the top stories in mobile advertising this week from around the Web and on Mobile Marketing Watch.
While the impact of mobile ads is undeniable, getting mobile ads right remains an elusive challenge for many. Recently, American Business Media published its Business Information Network (BIN) Report. And the data points positively toward continued expansion in B2B mobile advertising.
Bad news for Twitter. According to the latest industry data, the microblogging giant is not the top dog among social networks in the race for social advertising dominance. Cowen & Co. analyst John Blackledge noted in a new research report that Twitter’s ads aren’t performing as well as Facebook’s or even LinkedIn’s. And when it comes to keeping investors optimistic, this is anything but a promising sign.
Toyota has a new mobile advertising campaign for its 2014 Corolla that incorporates voice-activated technology. According to mobile advertising and data platform Millennial Media, the campaign “highlights the all-new 2014 Corolla and lets consumers engage in a two-way conversation with the ad unit to mimic the experience of Entune Audio, Toyota’s innovative in-vehicle multimedia and telematics system with speech recognition.”
Delivering on mobile’s full potential, location-based ad targeting is finally ready for the big time. By 2017, spending on location-targeted mobile advertising will reach $10.8 billion, which would represent a 52% share of all mobile ad dollars.
The very latest data from eMarketer has confirmed 2013’s massive increases in mobile ad spending. According to information taken from the Millennial Media network, mobile ad spending growth across all industries was “well over 100%” higher in 2013 than it was in the previous year.